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News: Main
January 27, 2011

Morgans Hotel Group, School of Life Form Partnership

The venture will start with 'Minibar for the Mind,' comprising products that feed the brain.

News:

Main
January 27, 2011

Morgans Hotel Group, School of Life Form Partnership

The venture will start with 'Minibar for the Mind,' comprising products that feed the brain.

Morgans Hotel Group and the School of Life-which offers a diverse range of programs and products that challenge the brain-have formed a partnership to keep guests’ minds fresh. Their first exclusive offering is “Minibar for the Mind,” available at Sanderson, St Martins Lane, Delano, Mondrian Soho, and Mondrian Los Angeles. The product comprises a series of thought-provoking elements, including a box set of 250 cards that serve as conversation starters, a volume of columns written by the School of Life’s faculty, “reading prescriptions,” and a dreams and fears notebook with pencil set. The custom-made box is also available at Morgans Semi-Automatic machines at Hudson, Mondrian South Beach, and St Martins Lane.

“Morgans Hotel Group asked the School of Life to consider how we might create more meaningful (and enjoyable) experiences for their guests,” says Morgwn Rimel, director of the School of Life. “We believe that travel and time away from everyday routines can provide the perfect opportunity to learn more about ourselves. The bespoke amenities and events we’ve designed for Morgans will allow hotel guests to use their time for more inspiring reflection and give them a chance to connect with fellow travelers in fun and creative ways.”

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