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News: Main
February 14, 2014

New York City Hotels Unite to Launch New Hotel Brand

This portfolio includes a total of 460,000 square feet

News:

Main
February 14, 2014

New York City Hotels Unite to Launch New Hotel Brand

This portfolio includes a total of 460,000 square feet

The Iroquois New York, Hotel Chandler, Hotel Belleclaire, the Cosmopolitan, the Gershwin, and the Washington Jefferson have come together to form a new New York City hotel brand: Triumph Hotels. 



New York-based Triumph owns and manages six hotels in New York City. This portfolio includes a total of 460,000 square feet and nearly 1,000 rooms as a result of $50 million in investments to renovate and refresh historic buildings over the last several years.

In addition to seeking opportunities to add new hotels to the brand, Triumph will introduce a number of initiatives and programs. With a growing focus on the food and beverage experience, Triumph will also continue to look for partners in the culinary realm and build on the success of Triomphe in the Iroquois and Juni by Chef Shaun Hergatt in Hotel Chandler.

“As a native New Yorker who grew up in the hospitality business, we worked hard to create hotels, and now a brand, that is rich in architecture, history, design, and well-positioned to provide neighborhood-centric experiences,” says co-owner Gerald Barad. “While the collection of hotels have individual identities, they all offer a stay that defines the Triumph brand. As a 21st century company, we developed brand standards that encourage personalization, and of course, are distinctly New York.”

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