NH Hotel Group unveiled a new premium brand, the NH Collection, at the official opening of the NH Collection Palazzo Barocci in Venice.
NH Collection hotels, which fall within the upper-upscale segment, are conceived for city travelers who are looking for individualized care, premium services, and first-quality facilities in strategic urban locations in core international destinations.
The brand is under the umbrella of the group’s five-year strategic plan, presented in early 2014. The plan entailed the creation of a new brand architecture designed to deliver clear segmentation and a solid operational and service promise.
Currently, the NH Hotel Group has 23 NH Collection hotels in Argentina, Spain, Italy, Mexico, and the Czech Republic. By the end of the year, the collection’s portfolio will encompass a total of 33 establishments across these same markets and in 2015 NH will operate 42 total properties.
The flagship NH Collection Palazzo Barocci is an elegant boutique hotel with modern facilities. The property is traditional yet contemporary, creating a link between past and present. The hotel houses 59 rooms grouped into five different categories and a full range of restaurants, including a bar-cafeteria, cocktail bar, and a lounge bar in the garden terrace.
