Raul Leal, president and COO of Virgin Hotels, will headline the 2011 NEWH Leadership Conference at the Loews Royal Pacific Resort, Universal Orlando January 13-16th. Leal’s speech will delve into the Virgin story, the essentials of building a hotel brand, changing consumer dynamics (and how Virgin is reacting to them), and the state of the industry.
Leal, formerly president of Desires Hotels, joined the Virgin team in September to take the brand to the next level-hotels. “This was an opportunity to join one of the world leading lifestyle brands in an industry that I know and love,” he says. “Virgin’s approach to everything they do is about culture and innovation working hand in hand. The hotel business is a natural for the brand and I am honored to have been selected for this great journey.”
