Carlson Rezidor Hotel Group is set to launch two new global hotel brands: Radisson Red Hotel and the Quorvus Collection. The group aims to have more than 60 Radisson Red hotels and 20 hotels in the Quorvus Collection by 2020.
“Radisson Red and Quorvus Collection are inspired by Vision 20/20, an evolution of our Ambition 2015 growth strategy,” says Trudy Rautio, president and CEO of Carlson. “This is a distinct opportunity for Carlson Rezidor to introduce new experiences, as well as exciting and relevant services, that uniquely differentiate our brands. Quorvus Collection and Radisson Red are the first manifestations of that vision.”
With the introduction of Radisson Red, Carlson Rezidor seeks to create a new industry category called Lifestyle Select-an upscale, select service concept that boasts a forward-thinking focus on the role that technology plays in everyday life. The brand, with a contemporary, purpose-driven design focus, will convey an eclectic, modernist aesthetic. Radisson Red will launch simultaneously in 2015 in urban centers in the Americas, Europe, the Middle East, Africa, and Asia Pacific.
The Quorvus Collection will include 5-Star hotels that are individual in style, design, heritage, history, and architecture and will be reflective of its location and culture. The collection is expected to announce its first members in the second quarter of this year, and will include historic landmark properties, contemporary residences, classic boutiques, and urban retreats.
