PURE Management Group will re-launch Social House restaurant in a few months at Crystals at CityCenter. The firm, which closed the original outlet in Treasure Island last July to focus on the new location, balances contemporary and old world design elements with the help of Gonzalo Bustamante and Vincent Celano, partners in Seed Design.
"The former location of Social House garnered a cult following for its design as much as its menu," says PURE COO Deborah Krause. "The Social House brand became defined as featuring a warmth and intimacy that fostered a tranquility that spread throughout the space."
However, with the new location at Crystals, "the challenge is to keep the charm and integrity of the Social House brand while emphasizing new design elements that propel the brand forward creatively," Krause says. To that end, Seed Design has merged dark woods with rich, warm colors such as chocolate, red, and orange. "Light will also play an important role from the type of fixtures and chandeliers to how it is diffused in different areas," Krause adds.
