Sheraton Hotels & Resorts has announced its new signature spa concept, Shine by Sheraton. Incorporating elements that convey an upscale yet playful environment, the spas will use a color palette of vivid cobalt blue, tourmaline, and coral. High-gloss materials such as marble, onyx, mahogany, polished metal, and glass pay homage to the spa’s name. Sheraton has chosen Germaine de Capuccini as the preferred product partner for Shine spas.
“Introducing the Shine spa experience across our portfolio on the heels of our $6 billion revitalization effort will be an invaluable, welcome addition to the Sheraton guest experience,” says Hoyt H. Harper II, senior vice president for Sheraton. “With this global roll-out, we plan to make spa a cornerstone of the Sheraton brand experience, one that guests will truly embrace as part of their lifestyle.”
Shine spas are currently available at select hotels in China, Vietnam, the Maldives, and the Slovak Republic. The concept will be featured in 17 hotels by next year.
