Choice Hotels International has announced a redesign of its Sleep Inn brand that promotes a good night’s rest. Five design themes will be available at all new-build hotels: Sky, Sprout, Terra Cotta, Summer, and Grove, each of which were designed to reflect the variety of landscapes and regions across the country. A cost-effective renovation program for existing hotels is also available to franchisees.
Highlights of the new design include:
- New lobby designs with warm, natural finishes; unique lighting features; and graphic accent walls
- Guestrooms redesigned with accent walls, new media boards with flatscreen TVs, sleek new furniture lines, leaning mirrors, zebra-patterned wood finishes, innovative bedding coverlets plus bedscarfs, and collages of black and white photography
- Spa-like baths that feature freestanding vanities, modern wall sconces, accent walls, frameless glass showers, and bamboo-like tiles
- Redesigned exterior with natural stone finishes, feature lighting, an enhanced tower feature, low roof profile, and broad overhangs
Three Sleep Inn hotels have already implemented the new look.
