American Express’ Small Business Saturday is slated for November 26, two days after Thanksgiving. The event encourages consumers to do their holiday shopping at local, independently owned merchants. Last year, small businesses saw a 28 percent increase in sales on American Express Cards on Small Business Saturday, compared to the Saturday after Thanksgiving in 2009.
The company is laying out incentives for the event, including $100 of free Facebook advertising to 10,000 business owners who sign up at facebook.com/ShopSmall, as well as a $25 statement credit to American Express cardholders who register their card for the big day and use it to spend $25 or more at a small business.
All small businesses, not just those that use or accept American Express, can participate.
