Starwood has announced plans to expand its portfolio of hotel spas, with more than 150 new facilities planned or in development. The company currently has 300 spas. “We’re answering the demand for spa with a portfolio of five in-house spa brands and strategic partnerships that continue to enhance the guest experience at our hotels,” says Mia Kyricos, director of global spa brands and programming. “Our growing spa pipeline is good for guests, as they increasingly expect us to help them stay well while traveling. And it’s good for Starwood and our development partners, since we know spa gives us the opportunity to positively impact rate, occupancy, and average spend per guest.”
Starwood will ramp up its branded spa concepts dramatically this year with Sheraton, St. Regis, and Le Meridien debuting their own exclusive in-house spa brands, each inspired by the individual hotel brands to provide an integrated lifestyle experience. Moving forward, Starwood’s spa brands will include Shine Spa for Sheraton, Iridium Spa for St. Regis, Explore Spa by Le Meridien, Heavenly Spa by Westin, and Away Spa by W Hotels.
