STR has reported mixed results for three key performance metrics for the first half of 2010 in year-over-year measurements. The U.S. hotel industry’s occupancy rose 4.4 percent to 56.4 percent, ADR fell 2 percent to $97.18, and RevPAR increased 2.3 percent to $54.80.
In the timeframe, 23 of the top 25 markets experienced occupancy increases. Boston led the increases, rising 14.8 percent to 65.4 percent, followed by Detroit (+11.2 percent to 51.4 percent) and New Orleans (+10.7 percent to 66.7 percent). Houston reported the largest occupancy decrease, falling 4.6 percent to 56.7 percent, followed by Norfolk-Virginia Beach with a 2.9-percent drop to 49.6 percent.
Not surprisingly, New York posted the largest ADR increase, rising 5.4 percent to $209.42. Tampa-St. Petersburg reported the largest ADR decrease, falling 10.7 percent to $97.98, followed by Detroit with an 8.5 percent decrease to $75.29. Four markets achieved a RevPAR increase of more than 10 percent: New York (+15.2 percent to $165.56); Boston (+13.7 percent to $89.39); New Orleans (+12.4 percent to $81.66); and Miami (+11.0 percent to $117.33). Houston dropped 10 percent in RevPAR to $51.60, reporting the only double-digit decrease in that metric.
