According to PwC US, direct spending related to Super Bowl XLVIII, including spending by the National Football League (NFL), businesses, visitors, and media on area lodging, transportation, food and beverage, entertainment, business services, and other hospitality and tourism activities is expected to total more than $210 million. 

This estimate is based on a proprietary analysis that considers characteristics unique to this year’s event, such as the participating teams, attributes of the New York and New Jersey area, national economic conditions, and corporate and other ancillary activities.
A distinctive spending profile is likely to emerge from this year’s Super Bowl destination given its cold weather and geographic size, resident population, corporate base, visitor attractions and infrastructure, and costs of the New York and New Jersey area compared to other host markets.
“While a world-class destination, Super Bowl-related visitor volume and length of stay in New York and New Jersey could be mitigated by factors such as cold weather, a compressed event and activity calendar, shorter hotel minimum night requirements, and a higher proportion of local attendees, compared to traditional host markets,” says Adam Jones, director, sports and tourism sector, PwC US. “Barring any major weather issues impacting travel, it’s anticipated that New York and New Jersey should still yield one of the highest inflation-adjusted results for a Super Bowl, given the relative destination costs and the planned scale of Super Bowl-related events and activities.”
