Hospitality executives are showing cautious optimism for the industry’s recovery, according to the DLA Piper 2010 Hospitality Outlook Survey. The results reveal that asset values are expected to stabilize during the next 12 months, while 60 percent of respondents expect the U.S. hospitality industry to rebound in 2011. Other key findings include:
- 68 percent of respondents describe their 12-month outlook for the U.S. hospitality industry as "bearish," down from 93 percent in 2009
- 42 percent of respondents expect no significant change in hotel asset values, while 20 percent expect values to rise, a sharp contrast to 2009 when 86 percent expected values to decline.
- 76 percent of respondents think that current market conditions have created good buying opportunities for well-capitalized investors, up from 65 percent in 2009
- 1 out of 4 respondents has a loan maturing during the next 12 months, but only 4 percent of these respondents think their loan will move into foreclosure
- Respondents identified Brazil (37 percent) and China (29 percent) as the most attractive foreign markets for U.S. investors.
- The majority of respondents (59 percent) expect that China will be the largest foreign investor in the U.S. hospitality industry.
- 82 percent of respondents think that investment activity in "green" hotels will continue as a long-term trend, but only 23 percent think green hotels are driving consumer choice.
