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News: Main
December 27, 2013

The Eastland Hotel Undergoes Restoration and Rebranding

The 18-month, $50 million project created the Westin Portland Harborview

News:

Main
December 27, 2013

The Eastland Hotel Undergoes Restoration and Rebranding

The 18-month, $50 million project created the Westin Portland Harborview

Starwood Hotels & Resorts Worldwide, Inc. has debuted its Westin brand in Portland, Maine following a restoration and conversion. Formerly known as the Eastland Hotel, the Westin Portland Harborview completed an 18-month, $50 million restoration and renovation project prior to raising the Westin flag.



                         

Built in 1927, the now Westin Portland Harborview was stripped to its earliest structure and restored to preserve the historical integrity of the hotel and its façade. Owned by Rockbridge and managed by New Castle Hotels & Resorts, the Westin Portland Harborview features 289 guestrooms and suites, two dining outlets, and a day spa.

                           

“As one of the oldest and most prominent landmarks in Portland, we are excited to revitalize the hotel and reintroduce it as a Westin while maintaining its rich history,” says Jim Merkel, Rockbridge CEO. “The Westin Portland Harborview will be a top lodging destination along the eastern seaboard and will serve as the anchor for downtown Portland’s historic Arts District.”

                             

As part of the renovation project, the public spaces at the Westin Portland Harborview were redesigned to reflect their earliest incarnation. The ballroom has restored its vaulted ceiling and mezzanine spaces. The Top of the East rooftop lounge, with its panoramic views of the harbor and downtown Portland, has also been restored and expanded. To top off the redesign, the hotel’s oversized lobby chandelier has been reimagined with a modern twist.

                          

“For nearly a century, the Eastland was a beacon of hospitality in this port city, and we believe it was worth the extra effort that comes with restoration to ensure that the Westin Portland Harborview would remain a distinctive part of Portland’s tourism landscape,” says Gerry Chase, president and COO of New Castle. “The result is a hotel that will feel familiar to Westin guests but is still uniquely Portland. I am confident that this is exactly the right combination to ensure the hotel’s success for the next chapter in its storied history.”

                         

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