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News: Main
July 19, 2012

The Roger Rebrands, Renovates in Manhattan

The former Hotel Roger Williams now showcases refurbished guestrooms, a new parlour, and revamped F&B concepts.

News:

Main
July 19, 2012

The Roger Rebrands, Renovates in Manhattan

The former Hotel Roger Williams now showcases refurbished guestrooms, a new parlour, and revamped F&B concepts.

Hotelier and hospitality consultant Steven Kamali has orchestrated significant changes to the Roger-formerly known as Hotel Roger Williams. The hotel is owned by JRK Hotel Group, whose president, John Flannigan, hired Kamali to rebrand the hotel.

The rebranding grew out of an imaginary character and son to Roger Williams, Roger Jr. Inheriting the hotel from his father, Roger Jr. balances the classic, historical nature of the property while providing a casual chic perspective.

Upgrades to the hotel include the Parlour, curated by Kamali and designed by Anna Busta to blend modern elements with old world touches. Kamali also developed new F&B concepts, including a full bar lounge and an intimate dining space on the mezzanine level that’s based on the modern American bistro. In addition, refurbished guestrooms were unveiled in June.

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