The hotel industry outlook for the top 25 North American markets shows a 1.9 percent increase in committed occupancy for March through February, according to TravelClick. Compared to last year, the data is based on group commitments and individual reservations on the books as of March 3rd of this year.


For Q1 of 2013, overall committed occupancy rose 1.5 percent year-over-year for the top 25 markets. Committed occupancy for the group segment decreased 1.9 percent and the transient segment demand rose 3.1 percent compared to 2012. 


ADR for Q1 is up 3.4 percent compared to the same time last year, while business segment ADR rose 4.3 percent. Leisure segment ADR⎯⎯which includes transient discount, transient qualified, and transient wholesale segments⎯⎯is up 5.6 percent.
While the group segment shows an increase of 1.7 percent room nights committed, new group business added over the last month has decreased 4.3 percent over the comparable period in 2013. Although the demand outlook has softened slightly, ADR is still showing moderately strong gains⎯⎯up 3.5 percent based on reservations currently on the books for 2013.
As of March 1, group commitments for the whole of 2013 remain ahead of this time last year by 0.9 percent. This growth has narrowed from January’s 2.2 percent.

