The U.S. hotel industry has reported increases in all three key performance metrics during February 2013, according to STR.
Overall, the occupancy in U.S. hotels rose to 58.5 percent⎯⎯a two percent increase while average daily rate rose 4.4 percent to $107.72. Revenue per available room increased 6.4 percent to $63.04.


“After posting a nearly nine percent RevPAR increase in January, February growth is back to similar levels we saw in 2012,” says Brad Garner, COO of STR. “ADR growth is the primary driver for RevPAR performance across all segments. Additionally, low supply growth and modest demand continue to help occupancy rates.”


Among the top 25 markets, Houston reported the largest occupancy increase⎯⎯rising 9.4 percent to a total of 74.9 percent⎯⎯followed by Denver at a 6.7 percent increase to a total of 61.7 percent. Minneapolis-St. Paul, Minnesota-Wisconsin ranked third with a 6.2 percent increase to a total of 59.8 percent. Posting the largest decrease in that metric was Norfolk-Virginia Beach, Virginia, which fell 5.1 percent in occupancy to 43.2 percent. San Diego followed with a one percent decrease to 68 percent.
Three markets experienced double-digit ADR increases, including New Orleans with a 30.7 percent increase to $191.59 and Oahu Island, Hawaii with a 20.7 percent increase to $209.18. Houston also rose 10.4 percent to $106.89. San Francisco reported the only ADR decrease, which fell 2.6 percent to $163.58.
RevPar increased for New Orleans with a jump of 33.0 percent to 136.38, achieving the largest increase in that metric. Oahu Island followed with a 23.6 percent increase to $187.79 and Houston with a 20.8 percent increase to $80.11. Norfolk-Virginia Beach fell 3.7 percent in RevPAR to $29.53, reporting the only decrease in that metric.
