Virgin Group is exploring a variety of neighborhoods for its first hotel in New York, according to the New York Post. “We love the energy of big market areas like Times Square but we equally love distinct neighborhoods with real communities-SoHo and the Meatpacking District, for example-where Virgin would be a perfect fit,” Sir Richard Branson tells the newspaper.
Also on the list of potential sites: the financial district. Branson says that although more families are moving into the neighborhood, a lack of restaurants is keeping locals from spending time there on the weekends.
