W Hotels Worldwide has recently appointed international stylist and fashion authority Amanda Ross as the brand’s first-ever global fashion director (and an industry first). As W Hotels continues to grow globally, on track to increase its footprint to more than 50 hotels by 2011, Ross will serve as a strategic fashion advisor to the brand, providing global insight and guidance for an integrated, cutting-edge approach to fashion. She will also work closely with W Hotels The Store, including Global Glam, a newly launched fashion and accessories collection created exclusively for W by established and emerging designers inspired by the design of W’s latest hotels.
“Fashion is an extension of design, one of the key differentiators for W Hotels,” says Eva Ziegler, global brand leader, W Hotels Worldwide and Le Méridien. “As fashion is ever-changing and evolving on a seasonal basis, it appeals to our guests who are always seeking the latest, newest, hippest, and Amanda, with her extensive industry experience, will guide us in further integrating fashion into our hotels in credible ways that positively affect the guest experience.”
Ross began her multi-faceted career more than 20 years ago at Condé Nast under the guidance of renowned art director Alexander Liberman and went on to serve as market director for Harper’s Bazaar, where she worked with the world’s foremost fashion designers and helped to identify and nurture emerging talent. Today, she combines extensive editorial work with international style consulting for film, television and retail interiors. Her film and television credits include Lipstick Jungle and It’s Complicated. Ross also styles personal clients, including celebrities such as Mariska Hargitay, Julianna Margulies, Vera Farmiga, Kim Raver, and Lindsay Price. Over the years, she has consulted for fashion houses, including Dennis Basso, Elie Tahari, Ashleigh Verrier, and Allegra Hicks as well as advertising campaigns for Maybelline, NBC, and Volkswagen.
