W Hotels Worldwide has plans for a second wave of renovation projects in its North American portfolio.
“Design is at the core of the W brand’s DNA and through our cutting-edge renovations, we’re continuing to push the boundaries for some of our most iconic hotels in North America,” says Ted Jacobs, vice president for global brand design under W Hotels Worldwide. “We pride ourselves on innovative design narratives and unique storytelling, and look forward to bringing this to life in our properties around the country.”
Upcoming W Hotel renovation projects include W Atlanta – Midtown, which will unveil a new restaurant, TRACE. Designed by San Francisco-based Puccini Group, TRACE’s look draws inspiration from characteristics often found on the farm, such as textured and weathered woods, metal tables inspired by machinery, and an eclectic assortment of seating, such as mismatched chairs and wooden crates. A refreshed Living Room will also be unveiled later this year.

At W Chicago – City Center, 14,000 square feet of revamped meeting spaces will debut this spring with the help of Los Angeles-based design firm Forchielli Glynn. Features will include iconic elements from the building’s 1920’s architecture such as original chandeliers, vaulted gold ceilings, and an oversized fireplace.

New York-based Meyer Davis is leading the redesign of the W Chicago – Lakeshore, which is slated for completion this month. The design is a nod to the hotel’s location on Lake Michigan. The entire hotel will be redesigned, inside and out, including all 520 guestrooms and suites, corridors, and building exterior. 

Seattle-based Dawson Design Associates will outfit the W Los Angeles – Westwood, which is expected to debut by the end of 2014. 

W Seattle will introduce 423 updated guestrooms in 2015. Envisioned by New York-based Krause + Sawyer, the newly designed quarters will draw inspiration from the sound associated with the shock waves of a sonic boom mixed with urban aircraft architecture and indigenous lodges.
