W Hotels will make its brand debut in the Netherlands with the W Amsterdam, scheduled to open in fall 2015. Local design firm Office Winhov and BK Architecture of Tel Aviv will transform a landmark Telephone Exchange building in Dam Square into a modern property with 169 guestrooms (including 10 suites and one Extreme Wow Suite), meeting space, fitness facilities, and dining.
Upon entering the hotel, guests will take an elevator directly to the rooftop, where registration, the W Living Room, a restaurant, and bar are located.
