David Yurman has opened its newest flagship in Miami’s Design District.
Designed as a playground for creativity and craftsmanship, the two-story boutique captures the essence of the brand’s heritage through a design led by David Yurman’s president and chief creative officer Evan Yurman, Italian architect Andrea Tognon, and consulting creative director Bernadette Blanc.
Rooted in brand identity
Inspired by materials central to the brand’s identity, like precious metals and semi-precious stones, the boutique reflects a meticulous attention to detail.
A striking extruded logo anchors the storefront, a nod to the brand’s Americana aesthetic. “We started discussing the project from the perspective of jewelry—cutting the façade from a gigantic volume of stone, fusing the split stone with a metallic paint, resulting in an incredible monolithic vision and presence on the street,” explains Tognon.
Inside, curated design features reinforce David Yurman’s distinctive style. Various stone finishes are applied to fixtures, resembling precious jewelry insertions. A stepped granite wall flows through the interior like a sculptural ribbon, mirroring the elegance of a necklace. Touches of the brand’s iconic Cable motif appear in subtle yet deliberate ways, such as a sculpted handrail leading into the space and a circular vitrine resting beneath the staircase.
The private salon at David Yurman Miami Design District
The second floor of the boutique is home to a private salon with expansive views of the Design District. This intimate space houses collections for men, women, and high jewelry alongside a curated selection of artwork and personal pieces from David Yurman.
“The retail world is constantly rethinking itself,” Tognon adds. “As we collaborated with Evan Yurman on this project, our main goal was innovation coexisting with the brands rich heritage. Working together, we were able to design a classic design ground in which new and existing consumers can feel comfortable exploring.”
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