Spanish firm Bilbao Interiorismo has brought a bold new vision to Elias Optics, a family-owned visual and auditory health company.
As the brand ushers in its next chapter and expands its footprint, the newly reimagined retail concept reflects a commitment to both legacy and evolution.
A bold rebrand for Elias Optics
The studio was tasked with refreshing Elias Optics’ visual identity and reconfiguring its five existing locations. The goal: to retain loyal clientele while appealing to younger audiences through a retail experience that feels personal, inviting, and elevated.
To achieve this, the design introduces two spatial narratives—one lively and open for discovery, the other calm and intimate for assisted service—within each store. This balance is expressed through layered palettes, tailored lighting, and material contrasts that subtly guide the customer journey.
Flow is central to the design philosophy, which overrides the traditionally sterile cues of optical centers. Organic, curved display units meander through the space, allowing for intuitive movement and a gradual unveiling of products. A saturated orange hue envelops the entire interior—from epoxy-coated floors and wrapped walls to softly lit display shelves—casting a warm, luminous glow throughout.
To bring the concept to life, custom furniture was designed using 3D models, full-scale prototypes, and detailed technical drawings. Consultation tables, modular display pieces, and built-in seating were all created to harmonize with Elias Optics’ new identity.
The brand’s recently opened hearing center on General Castaños Street extends this design language with a focus on sensory comfort. Here, velvety orange textiles and soft architectural curves create a welcoming space punctuated by cool blue accents.
Elias Optics Hearing Center
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