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News: Retail + Commercial
November 16, 2020

Panorama Design Group Crafts Family-Friendly Retail Experience

Kidswinshare Plus in Chengdu, China draws inspiration from rainbows to weave a whimsical narrative.

Words by: Will Speros

Photo by POP VISION / GD Media
Photo by POP VISION / GD Media

News:

Retail + Commercial
November 16, 2020

Panorama Design Group Crafts Family-Friendly Retail Experience

Kidswinshare Plus in Chengdu, China draws inspiration from rainbows to weave a whimsical narrative.

Words by: Will Speros

Hong Kong-based Panorama Design Group has completed a warm and whimsical new family bookstore in Chengdu, China. Spread across more than 30,600 square feet, Kidswinshare Plus was is designed around the theme “Learning in Rainbow,” and comprises four key functions: retail, learning, dining, and amusement.

Abundant curves disrupt the rigidity of the space’s preexisting layout and convey the abstract sensibilities of a storybook, while further referencing the form and colors of a rainbow. The first retail zone is defined by a palette of vibrant pink and yellow tones, and features spray-painted metal sheet suspended from an open ceiling that provide additional color spectrums against full-height wood walls and bookcases. Reading niches are carved out to promote reading among parents and children, while round column features are outfitted to display books and accommodate seating. Calm blue hues characterize the multifunctional classrooms in the second zone, which is flooded with natural light.

The family restaurant adopts a green palette in homage to health and nature. A platform dining area is oriented around the elliptical theater, while a bench seating area is installed opposite the open kitchen. A VIP area, detailed with a laser-cut white metal sheet depicting the shapes of a garden house complete, is also housed onsite. Finally, in the play area, a brown palette balances out energetic elements like a multifaceted, mirrored ceiling made of stainless steel.

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