Local interior design agency and consultancy Masquespacio has recently completed the first concept store for Spanish educational workbook publisher, Rubio, in the heart of Valencia.
Framed by bright yellow and blue neon signs, the entrance to Rubio’s flagship store guides visitors toward a large counter with math, writing, and reading workbooks. Each of the publisher’s collections has its own corner, where the store aims to encourage interaction with the public. For example, the back of the rotating shelves in the math area are used as blackboards, while another area has a methacrylate board that customers can use to improve their handwriting.
There are numerous spaces and activities to discover in the shop, including the peep-hole in the shop window, a time machine with augmented reality goggles, a roulette that explains the publisher’s history, the tunnel of color, and the projection room.
“The connection that I’ve made with Rubio and its CEO Enrique Rubio, who has a special affinity toward art, has been fundamental,” says the firm’s creative director Ana Milena Hernández. “Their design philosophy is very close to ours.”
“We have sought to explain how we are a dynamic publisher open to the future and in constant evolution but always remembering where we came from,” explains CEO Enrique Rubio. “In the end, our store tells our history, the life we lived, and where we will continue to live. That is how we leap into the future.”
