French luxury retailer Printemps has debuted its New York flagship at One Wall Street, a historic Art Deco landmark, in the Financial District.
Designed by architect Laura Gonzalez, the two-level, 55,000-square-foot store blends the essence of a Parisian apartment with contemporary New York flair.
Salon
Design influences
Drawing from Printemps’ 160-year legacy and the iconic architecture of its Paris flagship, the store’s interiors highlight luxurious materials and intricate craftsmanship such as wood floors with stone inlay, richly patterned textiles, and custom handmade tiles.
Upcycled furniture and works by celebrated artists, including William Coggin and Charles Kaisin, contribute to the layered aesthetic, while bespoke stained-glass panels and large-scale frescoes emphasize the dialogue between American and French design traditions.
“For a project of this magnitude, we were meticulous in choosing the right architect, as working within a landmark building requires navigating a distinct set of complexities,” says Printemps CEO Jean-Marc Bellaiche. “Laura Gonzalez has a unique style that aligns with Printemps’ DNA, blending elements from residential, hospitality, and retail designs. We aimed to create something wholly unique, bringing an immediate ‘wow’ effect to our visitors and clients, and Laura’s design ensures our audience will immediately recognize this new, compelling space.”
Distinctive spaces at Printemps New York
Sneaker Room
The store features 10 uniquely designed areas. An undulating glass entrance on Broadway welcomes visitors into the vibrant Playroom, a multicolored marble space housing casualwear, gifts, and Café Jalu, an all-day café named after Printemps’ founders. The Playroom also includes the immersive Sneaker Room, crowned by a ceiling-spanning LED screen.
Side-by-side escalators lead to the second-floor Salon, where intricate wood flooring and floral-patterned carpets nod to Printemps’ heritage. Salon Vert, a Parisian-inspired raw bar overlooking Broadway, features handpainted tiles that reflect Gonzalez’s signature style.
The menswear section, La Garçonnière, juxtaposes monochromatic patterns with pink moiré wallpaper, soft pink curtains, and pastel frescoes, while the adjacent Beauty Corridor—a minimalist space of light beige concrete and resin—connects the original Art Deco tower with the building’s newer addition.
The corridor opens into the beauty and spa area, the Salle de Bain, which seamlessly transitions to the Boudoir. This elegant space—defined by double-height ceilings, moon gold-colored metal cladding, and cracked lacquer screens—showcases evening wear, vintage clothing, and fine jewelry.
F&B experiences
Red Room Bar
Printemps New York also offers five distinct dining venues. Fine-dining concept Maison Passerelle features handpainted tiles, stained glass, and frescoes, while the Wine Shop’s terracotta floors and green marble accents evoke a blend of old and new.
On the ground level, the cozy Red Room Bar, adorned with rich red jasper marble and stained glass, opens to the landmark Red Room, a red ombré and gold mosaic Art Deco space that houses Printemps’ whimsical shoe forest.
“As the landscape of commerce continues to evolve, the lines between retail and hospitality will increasingly blur,” Bellaiche adds. “The future lies in creating seamless experiences that prioritize connection, emotion, comfort, and community, where these two disciplines converge to redefine client engagement.”
Playroom
Champagne Bar
Red Room
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