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News: Retail + Commercial
April 5, 2021

Adi Goodrich Crafts Cheerful Grocery Store in Los Angeles

Wine & Eggs is punctuated by artful furnishings and a vibrant color story

Words by: Will Speros • Photos by Laure Joliet

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Retail + Commercial
April 5, 2021

Adi Goodrich Crafts Cheerful Grocery Store in Los Angeles

Wine & Eggs is punctuated by artful furnishings and a vibrant color story

Words by: Will Speros • Photos by Laure Joliet

In the Atwater Village section of Los Angeles, a new neighborhood grocery, Wine & Eggs, offers an elevated errand experience inspired by Parisian cafés, Italian tabacchis, and Portuguese storefronts. Locally based artist and spatial designer Adi Goodrich crafted the store to evoke a sense of intimacy, and feature subtle but memorable idiosyncrasies.

“I want every visitor to feel inspired. Inspired to take a small moment for joy in your day. This shop could simply be racks of wine and food, but me and Monica Navarro, the owner, wanted this space to be extra special,” Goodrich says. “Designing in the time of COVID meant that small runs to the grocery store may be the only time you get out, so making the space feel inspired was really important for me.”

The storefront features a large geometric arrangement of blue and white tiles spelling out Wine & Eggs, as well as a large peephole window. Inside, the store’s ceiling is cast in a cool blue tone that accents the bright colors projected by produce and floral arrangements on display. Bespoke, orb-shaped pendants that recall egg yolks also line the ceiling, while custom cherry wood shelves and fixtures warmly pay homage to the birch stools of late French architect designer Charlotte Perriand. Rounded corners and curved tambour walls echo the organic forms of fruits and vegetables and are offset but VCT checkerboard floors reminiscent of a classroom.

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