Best Western has integrated new cleaning technologies into it housekeeping program. These advanced technologies, such as UV wands and black lights that already have been used in hospitals, will come to the more than 2,100 Best Western hotels in North America. The cleaning program has several components:
- Ultra violet (UV) sterilization wands, used to sterilize “high touch points” in the hotel such as telephones, clocks, light switches, door handles, bathroom fixtures, and common areas.
- UV inspection black lights – These black lights are used as part of the housekeeper inspection process to detect any biological matter, food particles, and more that the human eye cannot see.
- Clean remotes or wraps for the remote control device – These remote controls are designed specifically to make cleaning and disinfecting easy before each guest stay.
- Pillow and blanket wraps – Extra pillows, blankets, and towels are wrapped in 100 percent recyclable and biodegradable single-use wraps.
“Through our consumer research, we found that no one hotel chain in the midscale category was recognized by consumers as being cleaner than others,” says Ron Pohl, says Best Wetern’s SVP of brand management and member services. “This intrigued us, as we saw a real opportunity to lead the industry with advanced cleaning practices and recognized products. This program is our way of re-engineering housekeeping efforts to provide superior customer care to each and every one of our guests night in and night out.”
