Eurotrend Furniture has launched its redesigned website and a green marketing plan. The site offers easy page navigation, allowing access to in-depth information on each product. A “Design Resource” area, meanwhile, enables users to download price lists and brochures.
For its sustainable marketing plan, Eurotrend has eliminated all individually printed catalogs, brochures, and price lists. These will be transformed in a digital version and uploaded on iPads provided to the company’s entire sales representative team. In addition, Eurotrend has been pursuing an environmentally friendly path by utilizing water based paints for its wood seating and table collections.
