Sustainable Travel International (STI) has launched Green.travel, a website focused on connecting eco-conscious travelers with sustainable travel companies around the globe. These companies will be rated through a five-step program regarding their sustainability practices and how deeply embedded they are. An online directive assists companies that want to be rated and move up the five-rung rating ladder, with those scoring highest on sustainability ratings listed at the top in their respective categories.
There are no commission fees or similar monetary incentives involved in any of the online recommendations, bookings, or transactions. An online booking program will automatically take 1 percent of a client’s reservation costs and donate it to a sustainable travel initiative.
