The Cornell Center for Hospitality Research (CHR) has revealed the results of “Developing a Sustainability Measurement Framework for Hotels: Toward an Industry-wide Reporting Structure” by Eric Ricaurte. The report says that more and more travelers want to know about their carbon footprint when it comes to staying at hotels. Although most hotel companies have developed methods to answer these questions, no single method for calculation has been widely adopted.
The study determines that standard metrics are certainly feasible, but no single catch-all industry benchmark will adequately represent the environmental footprint of guests’ hotel stays, nor is comparison a straightforward matter. Instead, the industry can provide measurements that allow the accounting and comparison of carbon footprints that stakeholders request.
Read the report here at no charge.
