Whole World Water has partnered with the hospitality and tourism industry to address access to safe and clean water on the global level. The organization encourages hotels, spas, and restaurants to filter, bottle, and sell their own water, as well as donate 10 percent of the proceeds to the Whole World Water Fund. Product designer Yves Behar and fuseproject have created an exclusive bottle for the project.
Partners on the campaign include Soneva Resorts, Virgin Limited Edition, Virgin Hotels, Banyan Tree, Auberge du Soleil, Tao Restaurant Group, the Ritz-Carlton Charlotte, the Ritz-Carlton Lake Tahoe, Oberoi Hotels and Resorts, Dusit Hotels and Resorts, JetWing Hotels, and the Ranch at Live Oak Malibu.
“The Whole World Water model is designed to combat environmental, health, and economic issues, as it delivers radical change and drives a more robust bottom-line across the industry,” said Karena Albers, co-founder of the organizations. “We estimate that with scale, the hospitality and tourism industry can contribute $1 billion per year or more to help eradicate this global issue.”
