You were with Edition from its start, and now have returned after stints with Morgans and Langham. Why did you want to come back to the brand and Ian Schrager?
I couldn’t get Edition out of my system. I have never met someone as passionate, driven, and visionary as Ian, who continues to reinvent and reimagine the hotel business. 
And I grew up with Marriott and Ritz-Carlton, so it felt like coming home.
London, Miami, New York, and Istanbul are open, and there are 13 Editions under construction. Where is the brand headed?
We have six in Asia, three in the Middle East, Europe, a second hotel in New York, West Hollywood, and Reykjavik, Iceland.
How are you adapting Edition for the Chinese market?
Sanya is a good example. It is a real family destination resort. We are programming some great outdoor watersports and have children’s programming that includes a rock climbing wall, treehouse, and bumper cars. The design evolves based on the market and existing structure, but there is always the same commitment to an authentic, original, interesting, and sophisticated aesthetic.
Barcelona is slated for 2017. Why Spain?
Barcelona is the perfect market. The site is next to Santa Caterina Market and close to the Cathedral of Barcelona. 
We have 360-degree views from the upper floors, two dramatic restaurant spaces, and the best roof bar in the city.
How does Edition speak to what guests are looking for today?
More and more people are looking for authentic and distinctive hotels, not a derivative of what someone else has done. It’s the whole experience—certainly the design, but the food, music, lighting, landscaping, amenities, scent. What really sets Edition apart is a deep commitment to great, intuitive, modern, anticipatory, gracious, unpretentious service—the best of luxury and lifestyle. Executing that is not always as easy as it may sound.
