Favorite project to date
ICRAVE is still my favorite project. It’s an ongoing quagmire that keeps me on my toes.
On the boards
A reinvented bathhouse, shopping in virtual reality (VR), and a new baby on the way. I love them all because each new project brings new challenges.
A wood-clad meeting space at ICRAVE’s New York office.
Firm composition
We have 35 people, two of whom are working with VR. It’s becoming integrated in many of our projects for various reasons, including sales, design, training, and creativity experience. VR is giving us options that didn’t otherwise exist and is therefore being utilized in as many areas as possible.
Fun fact about ICRAVE
We have started Imprimatur events. They range from drag queen bingo to tasting ecologies. They are all very different, but always inspired by current thinking in the studio and allow us to showcase this. Alongside presentations of like-minded collaborators, we want to share who we are with our friends.
At the entrance to ICRAVE, a communal table is backed by a library of colorful design books.
What can’t you live without
Music, specifically grunge unplugged.
Your perfect day
Six hours working, six hours exploring, six hours with family, and six hours sleeping.
Ohayon speaking at an Imprimatur event.
