Bright Idea
My husband and I came up with the idea for Chillhouse after a day of trying to figure out how to spend our Sunday. We wanted massages but didn’t love our options. We realized there was a void in attainable pricing for massages, but also a void in a well-branded and exciting experiences that stand out in the relaxation space. We’re far from boring and traditional, and it resonated with the tens of thousands of customers [who come to the two New York locations].
Trendhunter
We do what feels like us, not what is trending. When it comes to wellness products and services, we don’t shut them out completely, and we certainly think about how they make sense as a whole with our brand and our customer’s needs. For example, CBD felt like an obvious extension and add-on to our services, and we were right. Now, CBD is no longer a trend—it’s an ingredient that is here to stay.
Rule Breaker
I believe in structure, but I also like to bend my own rules. Self-care is for everyone, and there is no right or wrong way to achieve it. I have times where I overcommit and work too much, but then I have to remind myself of that ethos and scale it back. But like any entrepreneur knows, there are times in our lives when you can’t escape the chaos. It’s how you embrace it and roll with it that matters.
Home Away From Home
When we first brainstormed names, I thought of the word house and how the best places make you feel homey and comfortable. I wanted to build that space as a third space for New Yorkers: apartment, office, and Chillhouse. We’re a continuation of their lives.
