Aiming to set a new precedent for self-care, the forthcoming Jenesis House is the brainchild of Phoenix-based Jenesis LaForcarde, a 28-year-old former creative director who wants to center minority women in the wellness conversation. With the flagship property still in the funding phase (Phoenix firm House of Form is attached to design the Prescott, Arizona location), LaForcarde has ambitious plans to make the Jenesis House a wellness powerhouse. “There is a void that prohibits a lot of people from experiencing a place that exudes tranquility and style,” she says. “I want to fill that void.” Here, she shares how she’s changing the wellness conversation.
What is your background?
My parents were in the Air Force, so I had the opportunity to travel all over the world. I was born in Oxford, England and grew up in Okinawa, Japan. My first love was fashion. I was a self-taught fashion designer and started my own clothing line when I was a sophomore in college. I have always had a passion for design and interiors. My upbringing involved so much travel that I have had the opportunity to experience so many cultures throughout my life.
How did the idea for the Jenesis House come about?
I am particular on where I stay because my surroundings have a huge impact on my mood. Independent boutique hotels and resorts are my go-to because they provide a unique experience. I have always been very passionate about health and wellness, and I learned so much by representing holistic brands [including xoNecole, Reshoevn8r, and the Henna Shoppe] and staying at wellness resorts. My original concept initially was a high-end tea house that had a yoga studio. That vision eventually grew into a wellness resort.
A rendering of the main building of the Jenesis House, set to open in Prescott, Arizona
What sets the Jenesis House apart from your competitors?
We will be the first female, Black-owned, adults-only resort in Arizona offering a spa, healing arts, farm-to-table nutrition, and complete wellness experiences in a beautiful, energy-efficient, sustainable setting. Our destination retreat will be heavily inspired by Afro, French, and Asian influences—a cultural mix reflecting my diverse background.
What does wellness mean to you?
It means taking care of yourself. Whether you treat yourself to a massage, spend your days with someone special, or even trying something new. We will offer a new perspective on how to continue to treat yourself. Guests will be able to experience movement classes, holistic treatments, and curated meals within an environment designed to inspire.
What does the future look like for you?
My dream is to open a 13-room luxury birthing wellness center for expectant mothers. I want to create a sanctuary where mothers can stay up to two weeks to deliver their baby and receive [postpartum] care.
Guestroom interiors, shown in a rendering, will evoke serenity
This article originally appeared in HD’s December 2021 issue.
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