The Spring/Summer 2016 Hermès windows for its UK stores
We played with the idea of balance and nature. Ideally, we wanted to use as many natural materials as we could, but there were some restrictions when balancing rocks inside the windows. Working with a fabricator in the UK [to make scenic props], we created amazing rocks from Styrofoam and paints. We had other scenic rocks that were covered in real preserved moss and also used charcoal and wood. It’s a combination of natural and synthetic.
Online clothing brand Everlane’s Shoe Park 2.0, a 17 day pop-up in SoHo, New York, 2016
We work within these pop-ups to challenge the idea of what retail is and the experience of actually buying a product, rather than walking into a store and asking a shop assistant to get me a size 9. It’s about the actual experience of the tactility and usability of a space. It’s not about what we expect it to be from a retail perspective.
Nike’s New York presentation of its womenswear line, 2014
It really felt like an art installation, but also the products themselves worked so well within the space—especially the way the light hit the clothes. We chose the color of the lighting specifically for certain parts of the collection. That project bridges art and design in the best possible way.