Read the Latest Issue
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
        • Projects
          • Development + Destinations
          • Boutique + Lifestyle
          • F+B
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • People
          • Interviews
          • Podcasts
          • Webinars
        • News
          • Business + People
          • Boutique + Lifestyle
          • Development + Destinations
          • F+B
          • Five on Friday
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • Products
          • Accesories + Art
          • Bath + Spa
          • Beds + Bedding
          • Flooring.
          • Furniture
          • Lighting
          • Outdoor
          • Roundups
          • Surfaces
          • Technology
          • Textiles
        • Videos
          • Awards + Events
          • BDNY
          • HD Expo + Conference
          • HDTV
          • Partner Spotlight
        • Awards + Events
          • HD Expo + Conference
          • BDNY
          • HD Awards
          • HD Summit
          • HD NextGen Forum
          • HD Platinum Circle Awards
          • HD CitySCENE
          • HD Wave of the Future
          • BD Forums
          • BD Match
          • Gold Key Awards
          • Senior Lifestyle Design Match
          • Event Photos
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
M
POPULAR SEARCHES
PODCASTS
WEBINARS
FURNITURE
PROJECTS
VIDEO INTERVIEWS
INTERVIEWS
M
    
Search IconA magnifying glass icon.
  • News
    • Business + People
    • Boutique + Lifestyle
    • Development + Destinations
    • F+B
    • Five on Friday
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • Projects
    • Development + Destinations
    • Boutique + Lifestyle
    • F+B
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • People
    • Interviews
    • Podcasts
    • Webinars
  • Products
    • Accessories + Art
    • Bath + Spa
    • Beds + Bedding
    • Flooring
    • Furniture
    • Lighting
    • Outdoor
    • Roundups
    • Surfaces
    • Technology
    • Textiles
  • Awards + Events
    • HD Expo + Conference
    • BDNY
    • HD Awards
    • HD Summit
    • HD NextGen Forum
    • HD Platinum Circle Awards
    • HD CitySCENE
    • HD Wave of the Future
    • BD Forums
    • BD Match
    • Gold Key Awards
    • Event Photos
  • Videos
    • Awards + Events
    • BDNY
    • HD Expo + Conference
    • HDTV
    • Partner Spotlight
  • Subscribe
    • HD Newsletters
    • HD Magazine – Print
    • HD Magazine – Digital
    • BD Newsletters
    • BD Magazine
Read the Latest Issue

PEOPLE:

Interviews
November 17, 2017

The Bamboo Masters: John and Elora Hardy

Photography by Isabella Ginanneschi, Tim Street Porter, and Errol Vaes and courtesy of Ibuku
Photography by Isabella Ginanneschi, Tim Street Porter, and Errol Vaes and courtesy of Ibuku
John and Elora Hardy
People:
Interviews
November 17, 2017

The Bamboo Masters: John and Elora Hardy

After being horrified by Al Gore’s documentary An Inconvenient Truth, former jeweler John Hardy and his wife, Cynthia decided that instead of succumbing to climate change anxiety, they would combat it firsthand by creating a better, more thriving world.

They opened the Green School in Bali in 2008 with 90 students (now upwards of 740), where sustainable ideas are the focus of the curriculum. In 2010, John’s daughter Elora joined him to head up sustainable architecture firm and bamboo innovator Ibuku, helping to build Green Village, a sustainable masterplanned community with 14 private, bespoke homes and villas located about a half mile from the school that fit into the contours of the land. “They’re often whimsical and dynamic, and people are surprised they feel at home in these curving spaces,” she says.

Much like the Green School, Green Village is “almost exclusively bamboo,” says Elora, a signature design material for the Hardys, as it encapsulates their very mission: It’s fast growing, durable (it can withstand earthquakes), and can be shaped and formed into unique structures that blend with the surroundings. “Bamboo is a mind bender,” explains Elora. “It’s curving, it tapers, it’s hollow. It has extreme strength in dynamic ways.” The buildings often look as if they were molded by nature because, in some ways, they were. “There’s this sense that they grew or were meant to grow that way,” she adds.

Along with a yoga pavilion in the Four Seasons Resort Bali at Sayan, Ibuku has recently embarked on projects outside the island, including Tri restaurant in Hong Kong and Como Marketplace in Singapore. With 70-plus bamboo buildings to its name, the firm continues to expand John and Cynthia’s eco-luxury boutique hotel Bambu Indah with the newly opened rooms, the crescent-shaped Moon House and the curvaceous Copper House. The hotel is a project he envisioned when he bought the land in 2005 so it wouldn’t be overbuilt “with ugly structures,” he explains. “It’s the antithesis of corporate America hotels. People come here because they’ve had enough of that.”

This idea of being firmly rooted and embraced by nature drives much of John and Elora’s ambitious concepts. From the beautiful curving buildings at Green School to the cozy homes in Green Village to the twisting and intertwined houses at Bambu Indah, people “feel more alive inside our buildings,” she says. Indeed, they are throwing out the box and the ego behind design and building spaces that “feel like they’re already part of the world,” she says. Adds John: “Elora builds for the people. That’s magic, and it is in harmony with the site and in harmony with the person.”

As they continue to transcend the idea of the built environment, the question for John and Elora remains how do they convince people that their ecological mindset, bamboo structures, and longterm sustainable ideas are worth the investment? The luxury of feeling the breeze on your skin and the way the light falls across the room because of how the bamboo is angled is the “magic you get,” she says. That’s what makes it worth it. “When you wake up in a bamboo building,” says John, “you’re happy.”

Interviews

SHARE

em

ln

fb

pn

tw

← Previous Interview Next Interview →
People Interviews

John Grossman Reinvents His Legacy

Apr 28, 2025

People Interviews

Ronan Bouroullec Carves Out His Next Chapter

Mar 26, 2025

HD MAGAZINE
hospitality design magazine august 2024 issue product marketplace

Inspiration at your fingertips

Get the newest issue of Hospitality Design magazine

DIGITAL EDITION

PRINT SUBSCRIPTION
ARCHIVED ISSUES
HD NEWSLETTERS

Join the list

Sign up for HD's various newsletters
for exclusive weekly content
SUBSCRIBE

BD MAGAZINE + NEWSLETTER

boutique design magazine fall 2024 issue

Sign up!

Don't miss the latest from Boutique Design

NEWSLETTER SIGN UP

SUBSCRIBE

ARCHIVED ISSUES

About | Contact | Buyers Guide | Advertise | Advisory Board | Sitemap

FOLLOW US ON

  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Subscribe

Emerald Logo
© 2025 Emerald X, LLC. All Rights Reserved
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSYour Privacy ChoicesTERMS OF USEPRIVACY POLICY

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow