Following more than four years as Soho House’s design director, Linda Boronkay set out on her own, launching her eponymous studio in September 2020. While Boronkay is based in London, her firm operates globally across seven countries and four continents. Here, the well-traveled designer—whose resume also boasts experience with Woods Bagot, Tara Bernerd, and Martin Brudnizki—sheds light on her childhood, professional wins, and more.
Where did you grow up?
I grew up in Budapest. My father was an architect and my mother a collector of antiques, art, and decorative objects. My childhood memories are filled with [visits to] random vintage shops, antique markets, bohemian parties, beautiful houses, and lots of travel.
When did you know you wanted to be a designer?
I wanted to be a fashion designer. I’ve been drawing and designing clothes since I was about 6 years old, and I was fascinated by the world of fashion and the supermodels of the 1980s and ’90s. I had a few years of experience working as a model—living and traveling around the world—which made me realize I wanted to pursue a different career. I wanted to create a fantasy world that was transportive and created memorable experiences. I figured it’s better to do that with actual spaces than fashion shows and clothes. I haven’t looked back since.
Why did you decide to go out on your own?
A series of circumstances led me this way: COVID, being a new mother, some great opportunities, and the feeling that I needed a new challenge all prompted me to start on this new journey. It was the best decision ever.
What has been your greatest professional achievement?
Starting at Soho House as design director was a rollercoaster at first. I left on my first day with a panic attack, and over the coming months and years I had to become comfortable constantly being outside my comfort zone. But having been fortunate to work with such an inspiring company and visionary CEO as Nick Jones has been my biggest professional achievement. Over the course of my four-and-a-bit years there, I helped open over 20 projects, grew a team from 12 to nearly 100, and traveled the world with the best team ever.
What project are you most proud of?
Always the latest. I once heard that you are only ever as good as your latest work, and I couldn’t agree more.
What is the most challenging part of the job?
Projects and spaces are like people, they need to exude a strong personality to make them interesting, appealing, and aspirational. Safe design is usually very boring, so bringing a level of charisma to projects that want to stay safe is usually my biggest challenge.
Favorite place to travel?
Italy never ceases to amaze, and I love Paris for a cultural weekend, but for holiday, I opt for untouched nature and beaches.
Do you have a mentor?
Tom Dixon and Thomas Heatherwick. They are revolutionaries in their field, but also extremely generous with their time and advice.
Guilty pleasures?
Gin and tonics, sweets, late (movie) nights.
Check out a recent hotel project Boronkay worked on, and get to know the rest of Hospitality Design’s 2022 Wave of the Future class.
