A prep school-meets-outdoorsy aesthetic is highlighted in the Graduate Madison’s lobby with plaid fabrics and chandeliers made from canoes.

Flamingo artwork in the lobby is inspired by a storied prank played on the UW-Madison campus.

A communal table in Portage Pi café sits underneath a ceiling fan made of oars and is topped with bespoke lamps created from Tonka campers.

A grouping of vintage-inspired artwork that is “focused on humor and inside references” hangs in a brightly colored dining nook at the café.

Guestrooms feature whimsical nods to the area, including pillows that spell out curd in a varsity font and a framed excerpt from a 1900s textbook.

Art above guestroom desks showcasing political buttons with their slogans scratched off alludes to Wisconsin’s famed political discourse.