For this 54-story hotel in Times Square, New York-based SPAN Architecture aimed to contrast the bustling area with a design based on both nature and neon.

Photos by Michael Moran

“There is a conceptual dichotomy that coexists between the serenity of the hotel in a dense and vibrant urban area,” says Peter Pelsinski, a principal at SPAN Architecture. “This contrast is intended to inspired guests to think about place.”

Photos by Michael Moran

At the eastern end of the lobby, a digital canopy displays montages of naturally occurring geometries with urban forms.

Photos by Michael Moran

“Materials were selected to help reinforce the duality of man made and natural,” says Pelsinski.

Photos by Michael Moran

In the rooftop bar 54, a zone of mirror polished stainless ceiling panels extend natural light into the space, and a variegated wood encompasses the lounge core to echo trees.

Photos by Michael Moran

The ceiling panels are laser cut with a foliated pattern, creating a metal canopy of leaves at the top of the city and reflecting the visage below.

Photos by Michael Moran

Many items were produced within 500 miles of site (and some much more locally), thus exceeding LEED standards.

Photos by Michael Moran

“Our strategies contribute to unique spatial experiences by creating a new adaptation of nature lying between the natural and artificial,” says Pelsinski.

Photos by Michael Moran