Among its many zeitgeisty moments, the Super Bowl has become a showcase for the future of stadium design. Take Atlanta’s Mercedes-Benz Stadium, a feat of ingenuity that will be put to the test in February when it hosts the NFL’s championship event. The design roots itself in its location with HOK’s origami-inspired wing-shaped architecture informing the interiors from tvsdesign, which are meant to attract sports enthusiasts while offering the Atlanta community a “swank, tailored event space,” says tvsdesign principal Donna Childs.

Ranging from “refined and sophisticated elegance to an edgy and industrial loft aesthetic,” the seven clubs are a lesson in Southern comfort, luxury, and convenience, she explains. Consider the Mercedes-Benz Club, reserved for the first 35 stadium rows of the Falcon’s home side. For a showroom-like feel, dark wood, stone, brushed metal, leather, and warm gray tones are the perfect backdrop to the cars on display. Its counterpart, the Delta Sky360 Club on the opponent’s side, is connected by a dramatic feathered sculpture of Barrisol panels that is reminiscent of a falcon’s wings in flight. For a more elevated experience, the exclusive AMG Club and SunTrust Club boast fine dining with chefs on display, a 360-degree central bar, and floor-to-ceiling windows with views into the teams’ entrance tunnels, while the Gullwing Club’s sculptural, marble-clad staircase creates a statement-making entrance of its own.