An operator of upscale and luxury independent hotels, resorts and residences, Destination Hotels is currently repositioning itself, developing a new website, logo, signature touch points, and a host of brand partners.
The company was founded in 1973 with the development of the Gant in Aspen, Colorado and has since grown to become the third largest hospitality management company in the U.S., with more than 40 hotels, resorts, and golf clubs.
Over the past 12 months, Destination Hotels has studied its average guest to gain a better understanding of what they look for in a Destination property.
“Destination Hotels is not changing its business model, which places the individual properties and unique experiences in the spotlight; we are making it easier to deliver what we’ve been doing for over four decades,” says Jamie Sabatier, president and COO at Destination Hotels. “As a leading independent hotel brand, we will continue to evolve and keep ahead of guests’ wants and needs, while staying true to our locations and their authentic identities, across the portfolio.”
Guests will be re-engaged via a series of newly developed brand visuals, such as a new homepage, advertisements, property placards, room keys, property letterhead, in-room videos, property brochures, social media, and third party media. Each property will also feature a new Destination cobranded logo.
The enhanced website will include the Go | See | Do blog, and a mobile app available later this year.
New partnerships include NEST Fragrance, which will offer in-room amenities to guests that debuted at La Cantera Hill Country Resort, A Destination Hotel, in San Antonio.
