Hospitality design veteran Michael Suomi has announced the launch of his New York-based hotel design studio Suomi Design Works. Developed in response to the industry’s growing need for elevated and focused creativity, the studio will be helmed by Suomi in the role of president.
“Today’s hotel wouldn’t be recognizable to a time traveler from the ‘90s. Now we design hotels for a well-defined guest seeking uniquely crafted activities in a space that reflects local culture and tastes,” says Suomi. “Hotel owners have hundreds of brands to choose from and can equally thrive without a brand at all. With a wealth of options, hotel guests’ personal brand can be defined by where they stay when traveling for work or pleasure. We are in an era that celebrates variety and a high-level of creativity over sameness.”
Suomi, whose career spans more than 30 years in the architectural and interior design realms, most recently served as principal and vice president of New York-based architecture firm Stonehill Taylor. He also lent his expertise to notable practices including Mozer and Associates and Rockwell Group.
