The Gettys Group has launched Populate Procurement, the new name and brand platform for its procurement services group. The announcement reflects the efforts of the firm to strengthen its interior design, development, branding, and procurement identities as well.
“Over our thirty-plus years serving the hospitality industry, we have continuously innovated and diversified our company through new services, project types, geographic focus, and investment,” says the firm’s chairman and CEO Roger G. Hill. “This has included procuring FF&E for projects where Gettys was not the interior designer—a segment of work that has grown to nearly 50% of the procurement projects we take on. It was time to allow procurement to flourish under its own banner.”
“Populate Procurement represents our next step forward at The Gettys Group Companies,” adds Andrew Fay, president of the company. “We have evolved into a family of complementary brands, each with unique strengths and values. What is not changing is our dedication to delivering unmatched experiences for our clients and their guests.”