Outdoor experiential hospitality brand Collective Retreats has announced that it will partner with smart city NEOM to launch an eco-centric retreat in Trojena, the snow-capped mountain destination situated in northwestern Saudi Arabia. Set against the backdrop of the Gulf of Aqaba, Collective Trojena will set a new standard for sustainability upon opening in 2026.
“We founded Collective Retreats with the singular goal of changing the way people travel. We want travelers to see the world with renewed curiosity and a greater appreciation for conservation of the extraordinary natural beauty that surrounds us,” says Collective Retreats CEO and founder Peter Mack. “Trojena provides the ultimate backdrop to achieve this mission in ways we never imagined. In addition to giving a global audience a new perspective on this spectacular mountain setting, we are committed to demonstrating that luxury travel should not be extractive and it’s possible to both preserve the environment and deliver extraordinary guest experiences.”
Collective Trojena will comprise 60 open-air guestrooms as well as communal campfires, innovative meeting spaces, and abundant water features. The concept will also aim to achieve zero waste residual through a combination of solar and wind energy and the development of technology in water desalination and brine processing.
“Since its inception, Collective Retreats has been lauded for its innovative thinking and passionate commitment to sustainability making them the ideal partner for the Trojena NEOM project,” adds Philip Gullett, executive director and region head at Trojena. “Collective Retreats will be outstanding stewards of this new outdoor retreat experience in Trojena and will perfectly complement the environmental and sustainability principles and practices that are at the core of the NEOM project.”
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