Hotel Jen Orchardgateway Singapore has opened, marking the debut of the Shangri-La brand in the country. Hotel Jen also has plans to expand to nine key gateway cities across Asia Pacific by March 2015.
“Hotel Jen Orchardgateway Singapore marks a significant milestone in our journey to redefine the hotel experience for today’s new generation of travelers,” says Greg Dogan, president and CEO of Shangri-La Hotels and Resorts. “Singapore is one of Asia’s leading travel and tourism destinations and a hub-market for the region, making it a prime location in which to showcase our new Jen concept for the very first time.”
The hotel is located directly above Orchardgateway—Singapore’s newest shopping mall, and interconnected with the three malls for a weatherproof shopping experience. Designed to meet the needs of independently minded business and leisure travelers, the property includes a rooftop pool, 502 guestrooms, and an all-day dining restaurant.
The launch of Hotel Jen Orchardgateway Singapore is the first opening of the major initiative to rebrand many of Shangri-La’s existing Traders Hotels across the region. In the first phase of the Hotel Jen rollout, from September through March 2015, Traders properties in Singapore, Hong Kong, Brisbane, Penang, Johor Bahru, Manila, Maldives, Beijing, and Shenyang will be rebranded to Hotel Jen. Traders Hotel, Singapore on Cuscaden Road will be the next property to undergo the transformation.
