WoodSpring Hotels has unveiled a new interior design package for its WoodSpring Suites brand, dubbed “Refreshingly Simple.”
Crafted by Gensler, the design is intended to engender an inviting atmosphere for guests of the extended stay brand. The down-to-earth concept centers on natural elements, bright accent colors, and white bedding.
“We are on-path to changing the public’s perception of what extended stay hotels in the value segment can be,” says WoodSpring COO Kyle Rogg. “As with every facet of our transformation, we have conducted extensive guest research to find out what guests want and need in their guestrooms. We have put together an affordable package for developers that specifically meets those traveler requests. It clearly differentiates the WoodSpring Suites brand to both the guest and developer.”
Each hotel will feature one of three color schemes—Maple Field, an orange palette; Stony Brook, a grayish-blue palette; or Morning Glory, a soft blue palette.
Brand new guestrooms will include full-size vanities with lighted mirrors, stand-up showers, kitchen cabinetry in a rich wood finish, and well-planned storage, working, and eating areas.
“Our typical guest stays with us for weeks at a time, so creating an unpretentious, home-like sanctuary is that much more important for WoodSpring Suites,” says Mike Varner, WoodSpring’s executive vice president of brand strategy and management. “We went out of our way to create a truly homey feel with our new design package.”
WoodSpring Hotels anticipates implementing the “Refreshingly Simple” design package in new-build properties later this year.
