Carlson Rezidor Hotel Group has debuted its new Radisson Red hotel brand with the signing of Radisson Red Shenyang Hunnan in Northeast China. The property marks the first Radisson Red hotel signing in the world.
The 300-key hotel is part of a twin hotel development that includes Radisson Blu Shenyang in the CBD of Hunnan New District, located within Shenyang National High-Tech Industrial Development Zone. Radisson Red Shenyang Hunnan is expected to open in 2016.
“The signing of Radisson Red Shenyang Hunnan marks an important milestone for the Radisson Red brand, being the first in the world,” says Thorsten Kirschke, president of Asia Pacific for Carlson Rezidor. “We expect to see Radisson Red feature significantly in our portfolio growth in China, as well as across the region, as the brand has a strong relevance to the growing segment of Millennial-minded travelers and a compelling value proposition for hotel owners and investors. Of the global target of 60 by 2020, we are confident that half of it will be in Asia Pacific.”
Radisson Red introduces a new hotel concept where the focus is on design and detail, choice, personal interaction, and technology. At a Radisson Red hotel, guests arrive in the Hi All gallery, which integrates art into the overall design. The F&B outlets, Ouibar and the 24-hour Redeli, are connected, open, and social spaces that set the scene for interaction.
