The team behind Tokyo Record Bar and Niche Niche have launched two new F&B concepts in New York: Heroes, a dining option centered on shared plates, and Pearl Box, an intimate cocktail bar with 1970s influences.
Pearl Box cocktail bar
Located in a former carriage house in Soho, the three-floor venue now offers a blend of entertainment and culinary exploration.
The first floor of Heroes houses the main dining room, a private event space is located on its second floor, and hidden gem, Pearl Box, is tucked away on the uppermost level.
Design inspiration
Owned and operated by Ariel Arce, Aaron Lirette, and Kenneth Crum, Heroes pays tribute to the everyday heroes who have inspired them—from hospitality icons like Julia Child and Thomas Keller to figures like Diana Vreeland and Supreme Court Justice Sonia Sotomayor.
The name also nods to the idea of a hero’s banquet, a shared meal that brings people together in celebration of food and fellowship.
“This is a restaurant designed by friends with the goal of delivering a unique experience to our guests to showcase what it means to come together, fueled by a shared passion to celebrate the industry we love,” says Lirette and Crum.
Designers Helena Barquet and Fabiana Faria of Coming Soon crafted the interiors of the space, embracing a futuristic modernist aesthetic with lavender and burnt sienna highlights, paired with dark wood accents.
Heroes restaurant
The second-floor private dining room
A bespoke bar stands out on the first floor, while a mural by Indiana Hoover—inspired by Salvador Dali’s surrealist cookbook Les Dîners de Gala—depicts the various aforementioned heroes. The space’s strong focus on wine is enhanced by the work of Studio Pilens, which created wine storage installations and a unique sommelier stage.
The second floor, featuring a marble countertop island and seafoam green accents, serves as a private dining space.
Pearl Box cocktail bar
Pearl Box is tucked away on the third floor
The top floor Pearl Box bar channels the 1970s with deep red interiors inspired by late architect Carlo Mollino’s style and a vintage bar designed by Willy Rizzo.
The space is complete with ’70s wood paneling and ’60s lighting sconces, evoking a seductive ambiance reminiscent of the era’s Playboy After Dark TV series.
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